I became an entrepreneur because of chalk-dust and a magical world. (But more on that story in a moment.)

Business strategy and branding for creative entrepreneurs.

I relate first-hand to the ideas, excitement, and hard work that goes into starting and growing a business. And I've known the feelings of frustration and failure, too.

When I dove into the creative business world five years ago, I didn't know why a niche was important or how to stand out amid a sea of brands. I thought I could offer everything and follow all of my ideas.

Thankfully, though, I learned a thing or two along the way.

The late nights, research, and trial-and-error taught me how to grow a profitable business that supported my personal goals and ideal lifestyle.

The more I experimented, explored, and discovered, the more I wanted to share my insights with others. So I created Ponder Trail to share everything I've learned and to guide you through your journey as a creative entrepreneur.

Give your business dreams a sprinkle of pixie dust:

Creative Business Coaching

Is it time to take that passion and start, grow, or scale your dream brand this year? Get strategies and support to make it happen.

Way more than just a pep talk, my in-depth coaching helps you navigate your business ideas and goals so you can make true progress and see results.

Find clarity, direction, and follow a tailored (and doable) action plan.

Also includes 3+ months access to the Treehouse Membership.

Get started today, and view the details of my fully customized creative business strategy program.

Brand and Website Design

Ready for a unique visual identity and website that stands out and attracts your audience?

Give your business more than a spruce with design that’s rooted in strategy and built to convert visitors into clients (so you can focus on more important tasks).

In addition to graphic design, with 6+ years of SEO, copywriting, marketing, and content-creation experience, no part of your brand is left uncovered.

Includes access to the Treehouse.

Learn more about my approach and process on my design service page.

Digital Tools for Creatives

There’s a lot that goes into being a creative entrepreneur, so we’ve already done a chunk of the work for you.

Start working towards your next goal today with tools made specifically for busy business owners.

Save time with products designed to help you take action and make progress.

View planners, workbooks, and more.

BLOG
Tips and tricks to grow a thriving online business
new post on weekdays

PONDERSTREAM
A weekly webinar for creative entrepreneurs
new episode on Mondays

TRAIL CRUMBS
Online business action steps and strategies
delivered on Tuesdays

My branding journey began with a magical world.

My love for design goes back to the same childhood days when my sister, cousins, and I wrote fiction stories. We lived our characters lives and created richly imagined adventures wherever we went.

We had a favorite magical world, and it had a brand. 

I thought of it as a set or a kit where everything fit together. I designed its "signature" (my term for logos back then). It was a tree with bright red apples and a hole in the trunk. (Very original, right?) I drew it on the top of every piece of paper like a letterhead.

We used green, red, blue, and brown crayons for most of our drawings, and everything was coordinated and felt enchanted. The names of landmarks and characters were flavored with nature and whimsy.

Then, in high school, I started a lifestyle magazine that I sent out to my cousins each month. Working on it was the highlight of my day, and I gained experience with layouts, formatting, writing, and editing.

A few years later, we started a collaborative lifestyle blog, and my favorite part was designing and updating the site to make it look beautiful and run smoothly. (Hence my love for a fully functional, branded, and well-designed website!)

And that's what kick-started my passion for entrepreneurship and branding.

After graduating college with a degree in English and Art, I pursued my passion for graphic design, branding, and business, and I put it to use while building a handmade knitwear and accessories shop from the ground up. It taught me about starting and growing a brand, and I learned a lot along the way.

I discovered that you can't just "start" a business; you have to create and nurture a thriving and profitable one (if you hope to keep it going). But that takes time and know-how, so I started Ponder Trail to share everything I've learned and to guide you through your journey as a creative entrepreneur.